Open Rates are Correlated with Conversion Rates

So how to improve Open Rates?

Photo by Mike Dorner on Unsplash

Hey Everyone,

One of Substack’s key findings on its subscription network is that open-rates are correlated with conversion rates of free to paid readers. Creators, this is important!

How can we improve Open Rates?

• Write high quality content

• Create a personal connection to the reader (personal brand + community)

• Attract the right readers, those who are highly aligned to the topic

• Have highly engaging Titles and Subject lines (that are optimized for clicks)

• Use emojis in a creative way that promotes skimming (how people ‘actually read’)

• Have amazing visual branding and enough visual material: doodles, pictures, infographics, charts, embeds, etc…

• Write high quality highly shareable content, that’s not too frequent (nobody wants too much from one Publication in their stuffed inbox).

• Strive for original clever storytelling that is universally enjoyed, that keeps attracting the reader back.

Let’s think of this another way: