Paved is Rolling out Booker

Native Sponsorships are part of your tool-kit as a Creator. Get used to dealing with brands, platforms and third party tools, your entire business may depend upon it.

Hello Everyone,

What if you realized that pure-play Subs is a horrible way to start monetizing your Newsletter? What if you realized keeping your Newsletter free to improve growth and traction among enthusiasts of your niche was the way to go at the beginning of your list’s growth? How would you implement that, without working totally for free?

Native Sponsorships are part of your tool-kit as a Creator. Get used to dealing with brands, platforms and third party tools, your entire business may depend upon it. It’s less about the personal brand, more about the tools you use to scale your businesses.

In my testing of Native Sponsorship platforms, agents, agencies and workflows, I’ve realized the market usually knows the winners. More established players have a bigger revenues to re-invest in their R&D and build products that make things easier.

This is why I’m a huge fan in Paved’s experiment with Booker.

Paved is rolling out. It’s called Booker.

• What is Booker by Paved?

• Booker allows newsletter publishers to accept sponsorships from brands directly on their websites. It handles the entire workflow for you.

• By using Booker, an advertiser will be able to request a sponsorship, submit creative and submit payment all in one seamless flow. Essentially, as soon as the publisher accepts through Booker, the sponsorship will be ready for the newsletter.
  

  They’re making this a free tool during the initial launch.

Understanding the revenue split of Newsletters in their first year vs. third year with regards to paid subscriptions (B2C) and Native Sponsorships (B2B) is super important!