Seven Absurd and Unfair Advantages some Newsletters Have

The most radical way to win in the Newsletter economy broken down.

Photo by Filip Mishevski on Unsplash

Hey Guys,

The idea that the Newsletter economy is a meritocracy is amusing, but simply not very accurate.

I hesitate even sharing some obvious and noticeable conclusions, but what might be obvious to me, may not be obvious to you.

As a psychology major who worked in marketing none of this is entirely surprising to me in the nascent Creator Economy. What actually drives revenue shouldn’t be a secret.

I am a little disappointed this is how the business side of Newsletter writing actually works. Writers even while well intentioned, find ways to grow that end up really fast-tracking their personal brand discovery in ways that are not easily identifiable by the Newsletter new arrivals.

I’m also a little disgruntled about it, as someone who is very intrinsically into my topics and not into popularity games. That being said, if I’m to give real and actual advice to succeed in Newsletters, this all has to be firmly understood from the get-go:

For this exercise, I’m going to be fairly cut-and-dry and even harshly utilitarian in this exposition. More often than not its men that understand the formulas here of mass persuasion that end up making the lion’s share of the revenue. While Substack plays a good game for cultural inclusion, when you follow the money different patterns begin to emerge.