Hey Everyone,
Just a quick note on Substack growth, I’m seeing Creators that understand visual branding and viral posts the best, make the most astounding growth.
I think
really embodies a clear visual branding unique value proposition. Joey is basically the “chart master” of Economics, as far as I’m concerned.I find the charts of this publication just so attractive and important to economic trends!
So this publication’s visual are so strong they are their own headline!
See this on LinkedIn:
It pops, it stands out, it draws you in.
Weekend homework, listen to this Twitter Space (audio): - click on the tweet or image:
Listen here.

Create powerful visual branding
Differentiate your brand’s identity (his logo is great too!)
Create short snappy headlines and titles
Viral hits can accelerate growth at key moments of a Newsletter’s history
A/B tests topics/headlines on as LinkedIn posts. (use a tool like Shield App, a paid tool, if you want to grow LinkedIn seriously)
Doing what you think is important vs. what your audience might think is important
I find Joey quite an advanced and fluid thinker of writer tactics and organic growth philosophy. He’s created a very differentiated brand identity on Substack and that may have helped him grow as fast as he has.
I’m attracted to these “younger” Creators that seem to have a strong background in their subject matter.
Read His Paid Launch Post (September, 2022)


We can learn a lot from other Writers
You can read Joey’s recent interview here:
Homework for Substack Creators
How can I improve the visual identity of my Newsletter?
How can I write some “hits” that have a greater chance of accelerating growth on a consistent basis?
How can I stand out from my peers and the Newsletters currently out there?
How can I “do work” for my readers that they leave coming out smarter, emotionally supported and with higher well-being and confidence?
How can I offer value to my readers that sets me apart from the rest of the Internet?
How can I set myself up to write the highest quality content I’m capable on a consistent basis that organically improves reading in my niche online?
Thanks for reading!