Why Email is Not a Direct Channel
If it's not a 1:1 channel, then you have to do more than Email.
Hey Everyone,
There’s something that has been bothering me.
The idea that we have a 1:1 relationship with our readers is enticing, but is it true? I’ve noticed with my own journey and consumption patterns of Newsletters, a stark reality, most Newsletter get stuck in a Gmail promotions tab purgatory.
