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Nathan Woods's avatar

Pretty grim but helpful. I really can't stand Twitter but I at least have some presence there.

I've been toying with the idea of diving into YouTube shorts which seems to have some potential and wouldn't involve as much toxic "social" interaction.

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Michael Spencer's avatar

I think YouTube shorts is a great way to experiment with video. Embeds pretty nice in a substack article, Surprise that more creators don't do it to be honest.

Substack creators have learned how important visual branding like charts and infographics are. They're a bit slow to learn how important video is. I think a big part of diversification isn't just the monetization layers and strategies but the formats as well.

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