What is Meta's Barcelona Going to be like?

The app comes out in just weeks in June, and is the Instagram for your Thoughts

Hey Everyone,

After being disappointed by Twitter clones like Post News, Bluesky Social and well disappointed by Mastodon years ago, the heir apparent is Instagram’s Barcelona project.

By the way, I’m also disappointed with Substack Notes and the actual Twitter. I’m also sad to see how LinkedIn posts has evolved, into micro content that doesn’t even reward Creators.

Casey Newton

of Platformer, broke the story about Barcelona back on March 9th, 2023. But then again Casey Newton also called Artifact the “TikTok of Text”, so what is Barcelona again?

Meta is building a decentralized, text-based social network

For the record, Artifact is the real deal and among my favorite news reading apps that will actually value the personal brand of journalists and writers. But Artifact is from the creators of Instagram for real, so I guess there’s a story behind everything.

Try to find the beauty of yet another Facebook cloned app is a difficult story.

Meta has been through dozens by now in its history, and nothing quite stuck like the companies it itself decided to acquire Instagram and WhatsApp.

That was in 2012 and 2014 respectively, fast forward a decade and Lemon8 and Temu are showing Chinese companies know more about how to launch an app that Silicon Valley does.

Let’s unpack the state of social media before we welcome Barcelona in a few weeks time.